Yahoo to Unveil Mobile Marketing Platform

Monday, February 12, 2007

Yahoo Inc. will sell branded advertising aimed at
mobile phone customers outside the United States as part of the
Internet powerhouse's efforts to build other revenue sources beyond the
Web.

The new mobile marketing platform to be unveiled Monday will
deliver image-based ads to mobile phones in Mexico, Canada and 16 other
countries in Europe, Asia and parts of South America.

The Sunnyvale-based company launched a similar advertising push in the United States in November.

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Posted by USA Tech News at 1:08 AM  

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