Internet users transformed into news reporters
Monday, February 12, 2007
In December Yahoo launched YouWitnessNews, a website that posts offerings from users after the submissions pass muster with professional editors.
Founded almost two years ago, news website NowPublic.com taps into legions of people that post pictures, videos, or commentary online.
NowPublic boasts more than 60,000 contributing "reporters" in more than 140 countries and promises to quickly locate potential witnesses or news gatherers close to breaking events from natural disasters to terrorist attacks...
Technorati Tags: Yahoo, Mobile, Digital Camera, News
Yahoo to Unveil Mobile Marketing Platform
mobile phone customers outside the United States as part of the
Internet powerhouse's efforts to build other revenue sources beyond the
Web.
The new mobile marketing platform to be unveiled Monday will
deliver image-based ads to mobile phones in Mexico, Canada and 16 other
countries in Europe, Asia and parts of South America.
The Sunnyvale-based company launched a similar advertising push in the United States in November.
Technorati Tags: Yahoo, Internet, Mobile, Advertising
Fast, Yahoo Roll Out New Options For Search Ads
Friday, February 9, 2007
Continuing the endless quest for an alternative to Google, Fast Search & Transfer and Yahoo rolled out new search advertising platforms last week, each hoping they had the answer. Yahoo introduced the final piece of its Panama project, a new search marketing ranking model that takes ad performance into account when calculating where an ad will be placed on a page. Previously, Yahoo awarded the best page position to the advertiser willing to pay the most for a given search keyword. But as Google made clear with its recent report of 67% year-over-year quarterly revenue growth, ads that not only pay well but play well--ads that get lots of clicks--return better results for everyone involved in making them happen....
